“The 19th Century American writer, William James, once said that...'the worst fate for a human would be to be in the world but not a single person ever takes any notice of you, no-one ever pays you any attention.' We've thought about this in Sense Scotland and we have come to realise that not only do humans love attention, we really need attention. And we have translated that idea into one of the foundations of our approach ”
Paul Hart, Principal Officer quoting writer William James